We want like to thank everyone at The UTW and especially author Gary Hizer for their wonderful words in this edition of Urban Tulsa Weekly. We are nothing short of humbled. Hope you all dig it.
A BEAUTIFUL SOUND
Article by Gary K. Hizer
Photo by Joe Picorale
"The album that has been creating the most advance buzz just arrived within the past couple of weeks, as We The Ghost released its third studio EP, Sinking Suspicion, on Oct. 15. Easily the band's most focused effort to date, this seems to be the one that the group (and many outside sources) are banking on to break the band on a national level.
Packed tight with eight songs (seven new tracks and a holdover from the White Noise EP, "Let Me Know") the disc contains probably four solid potential singles. Produced by Rockwell Ryan, who has raised his game yet again with this release, the disc seems primed for radio airplay as the group continues to develop its signature sound, blending dance rock with a touch of hip-hop and reggae underpinnings.
Now is the time for We The Ghost to strike as radio is primed for this sound, as witnessed by Fall Out Boy's summer breakout track, "My Songs Know What You Did in the Dark." The big hook and chorus of "Light 'em Up, Up, Up ... I'm on Fire!" show that radio is looking for something in this vein, and We The Ghost is poised to capitalize on it.
The only question right now is whether radio will actually embrace an independent artist and send it into the stratosphere. Personally, my main concern revolves around centering its efforts on title track "Sinking Suspicion" (arguably the strongest song on the disc) as its lead single. The industry model says that the best bet is to lead with a big hook, then follow up with a stronger track once you have the public's attention. That strategy would incline me to lead with "Bad Girl" and save "Sinking Suspicion" as the breakout single.
Digging in a little deeper, "Come Down" and "Take Somebody Home" hold major potential, as well with enough spark to grab the dance club audience. This bodes well for the group, as it could tap into multiple market demographics, giving it a broad audience and potential longevity.
The buzz on this disc comes from a nomination for 'Rock Album of the Year' at the Los Angeles Music Awards, something the band and its publicists will certainly capitalize on when marketing the album. Admittedly, it's a great marketing angle, but it comes in a little sideways when an album gets nominated before it's actually been released.
Regardless of that, the band has composed its strongest effort to date and deserves recognition for that. The question that remains to be answered is if the band can now capitalize on that and take its game to the next level. As one of the strongest pop/rock releases Tulsa has seen since The Hero Factor or RadioRadio's debut, there's a ton of potential here, and the music industry continues to shift in favor of independent artists. That should make the final quarter of 2013 and early 2014 crucial for We The Ghost to make a broad impact with the disc and turn up its touring, which has been limited up until now, with the band strategically selecting its appearances. With all of the hype built up to the point, all eyes will be on We The Ghost to see if band leader Beau Tyler and his crew capitalize on the buzz they have created so far.
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